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Renters want that homey feeling, Research suggests

Everyones dream is to rent an apartment that feels like a true home. It’s usually the simple things that makes it feel that way- the smell of fresh air, the sound of a distant river or even the distant sound of playing kids to mention a few. Inasmuch as everyone likes change, we would all prefer the norm when it comes to the surroundings. A homey feeling helps you re-live some of the most treasured childhood memories with your own family. It also helps prevent distress to some extent.  Our friends at Multifamily Executive did a comprehensive post about this. Read through the excerpt below and click on the green button to read the rest of the post.

It’s no surprise that price and location are the two biggest factors for most renters in determining their next place to live. Even so, the first National Renters Index survey by Detroit-based property management company Village Green proved otherwise. Respondents indicated they want to live in a community that feels like a true home.

According to the report, which surveyed 1,000 renters nationwide (not Village Green–specific), the features renters seek most in a community are a “homey” look and feel (62%). To enumerate:

  • That it “fits my lifestyle” (60%)
  • The ability to issue a maintenance request online (52%)
  • High-end property amenities (52%), such as upgraded kitchens and bathrooms and hardwood floors.


The first Village Green National Renters Index was conducted online. 1,000 respondents were surveyed in seven markets across the country (Atlanta, Chicago, Dallas, Detroit, Minneapolis, Phoenix, and Philadelphia). The survey was performed using SurveyMonkey and Research Now polls in February and March 2017. All participants had to be active renters in a residential property.

The Pew Research Center identifies the millennial generation as people born between 1981 and 1997. Generation X refers to people born between 1965 and 1980. The baby boomer generation includes people born between 1946 and 1964.

The homey look and feel of the community was the top response for

  • Millennials (62%)
  • Gen Xers (66%)
  • Baby boomers (61%).

“The feedback from this National Renters Index serves as a call to us all that we need to be listening to our current and prospective renters about the amenities and experiences [they’re seeking] from their next rental experience,” said Diane Batayeh, CEO of Village Green, which operates in more than 30 U.S. cities, in a statement. “To maximize resident satisfaction, we need to ensure that renters [believe they’re] getting a special experience and living in an environment filled with sought-after amenities and the feel of home.”


The index also asked where renters are looking for referrals and reviews as part of their search for their next home. Notably, 45% of renters said using third-party rental websites was important for their search, while 40% mentioned online review sites as key resources and influencers for their housing hunt. While reflecting on those figures, Village Green pointed to the increasing importance of effective social media strategies, both proactive and reactive.

Nearly 70% of renters research communities online at some point during the search process, according to the index…


Posted by: Hattiesburg Apartments on October 27, 2017